BB-8 utilizes Bluetooth LE (also know as Bluetooth 4.0 or Smart BLE), designed to provide significantly lower power consumption and faster connection. Unlike a traditional Bluetooth device, to pair to your BB-8, all you have to do is launch the BB-8 application next to your droid instead of through the Bluetooth menu.
If your BB-8 will not connect to your device, follow the link for more details.
If you're having trouble connecting to your BB-8, please follow the link to open a new support ticket.
Or feel free to contact us at your convenience:
Email: support@sphero.com